How to prepare for a website redesign

A website redesign is one of the most important investments a business can make. Preparation determines whether that investment pays off.

Before you start:

• Define your goals — What do you want the new site to achieve? More enquiries? More sales? Better credibility?
• Know your audience — Who are you trying to reach? What problems do they have? What information are they looking for?
• Gather your assets — Collect logos, brand guidelines, photography and any existing copy you want to keep.
• Research competitors — Look at what your competitors are doing well and where they fall short.

During the project:

• Be available for feedback at key milestones
• Trust the process — Design decisions are made for strategic reasons
• Ask questions if something isn't clear

After launch:

• Monitor performance and make adjustments
• Update content regularly
• Consider ongoing maintenance for security and performance

A well-prepared project runs smoother and produces better results.